Privacy Policy

  1. Purpose

The purpose of this privacy policy is to explain how link22 AB, reg. no. 556711-4623, (“link22”) in connection with the provision of the websites under the domain names,, and (“the Websites”), uses cookies and treats and protects personal data. link22 is the personal data controller for the processing of personal data on the Websites. We care about your personal privacy and personal information is stored under high security. link22 complies with the Personal Data Act (1998: 204) and only persons with specific authorisation have access to information. When you send an inquiry, seek services, sign up for newsletters, order our products, etc., you may be asked to provide certain personal information, such as name, address, social security number, IP address, phone number, e- mail address and billing information. By continuing to use the Websites, you agree to link22’s use of cookies, processing of personal data and this privacy policy.

  1. Cookies

The Websites contain so-called cookies. Cookies are small text files that contain data. A cookie cannot identify you personally, only the browser that is installed on your computer and that you use when visiting the site concerned. (This includes tablets and phones with Internet access.) Upon connection to the Websites, cookies can be stored and later retrieved from your computer. Cookies are sent to you from the Website you visit (so-called first-party cookie) or other organisations that provide services to the website concerned, such as analysis and statistics companies (so-called third-party cookies). There are three types of cookies: Session cookies, persistent cookies and statistics cookies. A session cookie is sent to your computer so that the Web pages function properly during your visit. A session cookie is not stored on your computer and disappears when you close your browser. A permanent cookie, on the other hand, is stored on your computer and makes it possible, for example, for a web page to recognise your computer’s IP address, and thus your browser, the next time you log in. Statistics Cookies are used for us to find out how many visitors the website has.

  1. Use of cookies on the websites

Cookies are primarily used on the Websites to make the Websites easier to use, to save searches and language settings and to manage user authentication. link22 may also use cookies for collecting traffic information, to follow the user’s movement patterns and searches on the Websites as well as traffic between the Websites and link22’s affiliate sites. This information is used for measuring traffic and customer analysis as well as to improve the functionality and experience of the Websites.

  1. How to enable or disable cookies

If you do not accept the use of cookies, you can usually handle this through your browser security settings, so that you do not accept cookies at all or that you receive a request every time a Website wishes to place a cookie on your computer. Additionally, it is often possible to delete previously stored cookies from your browser. If you choose not to accept cookies, however, it may mean that the Websites cannot be fully utilised.

  1. Personal data

All kinds of information that can be attributed, directly or indirectly, to a living, physical person is considered to be personal data under the Personal Data Act. Encrypted data and various types of electronic identities, such as IP numbers, are considered personal data if they can be linked to individuals.

link22 collects and processes data in accordance with the Personal Data Act (1998: 204). In order for link22 to be able to fulfil its commitments, it is necessary for link22 to collect and process information about you, including information submitted in connection with orders and the information you provide to link22 when creating a user account by telephone, e-mail or letter, such as name, address, e-mail, account and bank details, telephone numbers, purchase and payment history, and IP address. So-called non-personally identifiable information is also collected when you visit link22’s website. Examples of such information include the browser you are using (Internet Explorer, Chrome or Firefox, etc.), your operating system (Windows, Mac, iOS, etc.) and which pages you have visited on the Website. link22 treats your personal data with the utmost care. Personal data is handled for accounting purposes, the maintenance of customer relations, evaluation and improvement of payment solutions and processes, analysis of purchasing patterns, statistical returns, identification and wherever else necessary for link22 for similar reasons. The information may also be used to improve link22’s services, products and Website in order to better provide offers and services that are of interest to you.

Processing of personal data may also be necessary for link22 to be able to accommodate your request for means of payment. Personal data will thus be forwarded to and shared with public authorities, providers of payment solutions and credit companies, both within and outside the EU.

Personal data is not stored for longer than is permissible under the Personal Data Act.

link22 uses personal data to:

  • provide the services and support, or carry out the transactions you have ordered.
  • send communications to you, such as product information, transaction status, order confirmation, information about products and services available etc.
  • customise, analyse and improve our products, services (including content and advertising on the Website), techniques, communication and relationship with you.
  • enforce our terms of sale, the site’s terms and / or any individual contract with you.
  • prevent fraud or other prohibited or illegal activities.
  • protect the security of the Websites, our company or our products or services.
  • or for other purposes in accordance with the information given to you when the personal data is collected.
  1. Handling and management of personal data

To the extent that collected information contains personal data, such data is processed with the express purpose of providing services requested, fulfilling link22’s obligations and exercising link22’s rights in connection with the User’s use of such services. Such data can also be processed in order to analyse and develop the services provided and for statistical purposes. link22 complies with the generally accepted practice of safe management for acquired information. User data is stored for as long as is necessary for link22 to fulfil its remaining obligations or exercise its rights against the user, and to the extent required by applicable law. The data is stored for as long as you remain a customer with us. When the agreement between us comes to an end, all such data is deleted or rendered anonymous within two years except in cases where legislation requires longer storage (such as under the Accounting Act, for example).

  1. Contact and information

Once per calendar year, upon signed application in writing to us via, you may request information about the personal data that link22 has stored about you and how it is used. You may, at any time, change your personal information in your account settings or request personal information that is inaccurate, incomplete or misleading to be corrected or deleted by contacting link22’s customer service. To protect your privacy and your personal data, we may require you to identify yourself in connection with our assistance.

  1. Mutability

link22 may occasionally modify this privacy policy by altering procedures for the use of cookies and the processing of data as well as for the purpose of following statutory requirements.


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